PROGRAMMING YOUR OWN BRAIN
“your brain has blind spots. use them to reprogram yourself.”
The Lesson
A magic trick reveals a profound truth: your brain has blind spots that can be exploited. Once you learn how easily people can be fooled, you start questioning everything. Ghosts, psychics, your own assumptions. But the real insight: you can use these same tools on yourself. Distraction redirects unproductive thoughts. Shelf space management fills your brain with useful things. Rules-based thinking programs habits. You can literally change your preferences for food, activities, anything. The worst advice is 'be yourself.' You should always be striving to become a better version of yourself. You are programmable.
Real-World Example
A founder is stuck ruminating about a failed pitch. Wrong approach: keep replaying it. Right approach: Use distraction. Immediately engage with a new project. Fill your mental shelf space with forward-looking plans, not backward-looking regret. Tell yourself 'I have a rule: I analyze failures once, extract lessons, then move on.' Over time, you've reprogrammed your response to setbacks.
Watch Scott explain this lesson
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