CREATIVITY FRAMEWORK
“fill your head. bash ideas. feel it in your body. subtract fast.”
The Lesson
Creativity is mostly process, not magic. First, fill your head with diverse experiences-different jobs, places, books. This is raw material. Second, bash existing ideas together ('idea sex') to create new combinations. Third, body test every idea: if it doesn't make you giggle, get goosebumps, or feel something physically, it won't move others either. An intellectual 'that's clever' isn't enough. Fourth, creativity is subtraction-rapidly discard bad ideas so good ones can surface. You're not creating from nothing; you're filtering the flow.
Real-World Example
A founder needs a product hook. They've read psychology, worked in gaming, lived abroad. They bash: gaming mechanics + psychology insight = 'make saving money feel like leveling up.' Body test: they actually smile. Ship it. If the body test fails, discard fast and try another combination. The creative hit comes from volume and filtering, not inspiration.
Watch Scott explain this lesson
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